Indeed: in April/May of this year, Avad will be launching a brand new range of furniture comprised of seven pieces of furniture: a dining table, dining chair, coffee table, shelving unit, a sideboard and a couple of modular pieces which can be used as…well…whatever you like really. ‘We’re also working on a storage-type box,’ says Andrew, ‘that would fit very well on shelves. Currently people seem to like to store things in boxes; and if these are on display, they should look good.’ True. You don’t want anything cheap and nasty cluttering up your living area, particularly as living space is at a premium these days.
‘We’re interested in designing for current lifestyles,’ agrees Andrew. ‘So it’s no good us coming up with solutions that are irrelevant because they are impractical.’
The new Avad range will be made from oak, ash and walnut, and Mitchell has received a £10,000 grant from the South Yorkshire Forest Partnership (who are busy developing forestry resources as a means of supporting economic growth) to assist with its creation. Based on Avad’s already highly acclaimed work – and using an award-winning jointing technique found only in Avad furniture – the new pieces will be retailed nationally through specialist outlets. ‘I’m passionate about producing furniture in this country,’ says Mitchell. ‘But you get a quick reality check when you realise that there’s hardly anything we could mass produce because it can be done so much more cheaply in places such as China.’ So the new range will be batch produced.
‘We’re interested in designing for current lifestyles,’ agrees Andrew. ‘So it’s no good us coming up with solutions that are irrelevant because they are impractical.’
The new Avad range will be made from oak, ash and walnut, and Mitchell has received a £10,000 grant from the South Yorkshire Forest Partnership (who are busy developing forestry resources as a means of supporting economic growth) to assist with its creation. Based on Avad’s already highly acclaimed work – and using an award-winning jointing technique found only in Avad furniture – the new pieces will be retailed nationally through specialist outlets. ‘I’m passionate about producing furniture in this country,’ says Mitchell. ‘But you get a quick reality check when you realise that there’s hardly anything we could mass produce because it can be done so much more cheaply in places such as China.’ So the new range will be batch produced.
